Posts Tagged ‘Universal Music’
What is DRM?
What Is DRM?
DRM is the acronym for digital rights management or digital restrictions management. Digital rights management is a system that provides music lovers like you and I to get legal downloads of copyrighted music while ensuring that the owners of those rights control the digital distribution of that work over the internet. DRM also acts as an internet toll booth; it makes sure that the artists and record labels owning those rights get paid for giving access to their music. It sounds pretty reasonable – after all, no one has a problem with Maroon 5 or Universal Music getting paid for giving us access to their music. But consumers do have a problem with the limits digital restrictions management places on them.
Why Digital Rights Management Is So Controversial
In actual practice digital rights management has proven to be very controversial. While it protects the financial interests of the copyright owner, it has restricted the rights of music loving public that pays for legal music downloads. Limits can be placed on the number of devices the music can be played on, the number of times you can burn a CD or the number of times you can actually play a download. But the big rub is the lack of ownership rights to the music you’ve paid for. You simply don’t enjoy the same rights to legal mp3 music downloads that you do with a CD you buy from Wal-Mart. However, the tide is starting to turn because online music services like Apple iTunes and Wal-Mart Music Downloads have launched DRM-free music download services. Until DRM-free music becomes more widespread, there are some things you need to be aware of when you download music from legal music sites.
What You Really Need To Know
Before you whip out your credit card to join any legal music download service, you need to know whether or not there’s any DRM attached to the music files in their catalog. Not all legal music sites have rights restrictions. Services with music files in MP3 format are free of digital restrictions, but those in AAC or WMA format have some restrictions. The basic scheme allows you to play your streaming music downloads as long as you pay for your music subscription. Music purchased per download can be played after you end your subscription, but as I mentioned earlier in this article, there will be limits to the number of hardware devices the tracks can be played on or how many times you can burn that track on a CD. Ultimately your own preferences will determine how much of an impact these restrictions will have on your legal mp3 music downloads.
The music industry
According to Per Sundin, CEO of Universal Music, the decline in music revenues in the past 8 years can be fully attributed to illegal file sharing. If this were actually true, many of us might even respect his decision to go after pirates as fiercely as the music industry is doing right now. However, the past 8 years have seen a lot more changes in the landscape of home entertainment than Per Sundin would like to admit, and some of those changes have had a massive impact on music profitability – much more so than any amount of piracy.
Let us refresh our memories and take a look at what actually happened during and just before the past 8 years:
1. First, the explosive rise of computer and console gaming. This competitive ‘third element’ has appeared in the entertainment landscape, beaten both music and movies to the curb and taken a huge cut out of the music industry’s revenues. Consumers don’t have infinitely-deep pockets, and billions of ‘recreation dollars’ that used to go almost exclusively to music, are now going into gaming.
2. International trade agreements have allowed consumers to buy their music across borders, rather than accepting local prices on music based on the ‘relative wealth’ of nations, rather than the actual value of the product.
3. New forms of distributable media, most notably MP3s but also CDs, have become mainstream. These new media don’t degrade over time and rarely break at all, making music rebuys a thing of the past, and allowing the second-hand market for music to thrive and expand – both of which take a cut out of the music industry’s former revenues.
4. Radical technological innovation has taken place in the field of music creation, processing, mixing, and mastering. Recording hardware, CD burners, music software, and media encoders have evolved to the point where most artists can actually afford decent-quality equipment to do their own recording and producing. Furthermore, this has fostered literally thousands of smaller, specialized studios that are challenging the ‘Big 4? with lower prices, better terms for artists, genre-specific expertise, etc. Successful artists can now leave the big labels and start their own recording outfits on relatively modest budgets. Naturally, super stars like The Beatles or Frank Sinatra have always had this option, but the recent technological advances have lowered the bar drastically. This development is depriving the ‘Big 4? of many of their former cash cows, who now use the major labels for their advertising and distribution infrastructure alone.
5. The World Wide Web has become an omnipresent force in the world, allowing cheap, end-to-end distribution of digital music, increasingly cutting out the corporate music distributors, who deal in trucks and CD covers, rather than bytes and bandwidth. With iTunes leading the way (very successfully ‘competing with free’, I might add), billions of songs are now purchased digitally rather than physically, no longer necessitating the big labels’ distribution networks.
6. The total number of radio stations, music television networks and other ’streaming’ sources of music has grown exponentially, giving music fans a huge selection of free (and legal) music options. Satellite radio, DAB, and internet radio broadcasts have made it trivial for consumers to simply tune into a channel broadcasting the exact sub-genre of music that they feel like listening to (they can even have a stream created for them dynamically, e.g. on Pandora), making the *purchase* of music entirely optional for the casual listener.
7. A massive selection of entertainment alternatives (home computing, console gaming, mobile devices, etc.) have appeared in the home, effectively marginalizing music as an activity. 15-20 years ago, youths would regularly visit each other just to listen to music together; today, that is virtually unthinkable without some form of activity involved, such as playing Guitar Hero or Rock Band, or dancing at a concert.
8. And finally, the music industry itself has embraced the opportunities of digital media, at last letting consumers buy *single* tracks at a time rather than forcing entire albums full of ‘fillers’ on them. Looking at the RIAA’s own sales figures for the past 10 years, there is a *direct* correlation between the break-off in album sales and the introduction and increase in single track digital sales. Looking at the actual numbers, it is abundantly clear that the vast majority of consumers never wanted to buy full albums in the first place, but were merely forced to by the lack of affordable single-track media. Now that the digital revolution has arrived, countless millions of 16-track album sales are being turned into 1- or 2-track sales, *decimating* the former revenues on music. THIS is the real reason why the music industry is hurting.
In other words: The “it’s common sense” argument that the music industry is peddling in their attempt to tie the declining revenues to piracy, simply doesn’t hold. It is not as clear-cut as the industry believes; the true reason for the decline is something they are still unwilling to face, but will have to face sooner or later:
The fact is that the music industry’s revenues have been artificially inflated for decades because of limited consumer options. The last 15 years of innovation have lifted those limitations, effectively leaving the music industry with an obsolete, defective business model of monopolized production technology, forced album bundling, and almost nonexistent competition in the realm of home entertainment. What is happening now – the decline of music profits and the piracy witch hunt by the music industry – is merely the panicked struggle of a dying business model, a complacent industry’s refusal to accept its diminishing role in a digital world. The pirates are not the reason, and the decline is the not the disease. It is the cure.
This is a guest post by Jens Roland. Jens is a computer scientist by training, but a technology forecaster by trade. He has worked at international think tanks as a consultant and researcher in emerging technologies and has written more than 300 articles and a book on the subject.
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DATA: Net value of shipped music, in billion dollars
1991 7.83
1992 9.02
1993 10.0
1994 12.1
1995 12.3
1996 12.5
1997 12.2
1998 13.7
1999 14.6
2000 14.3
2001 13.7
2002 12.6
2003 11.9
2004 12.3
2005 12.3
2006 11.8
2007 10.4
(source: www.ayubs.weebly.com annual reports)
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